Visual Engineering has always been deeply connected to the world of specialty coffee. Over the past 18 years, the founders have successfully opened and managed multiple cafés, roasteries, and e-commerce coffee ventures.

The inspiration for these innovative machines emerged when Cody noticed opportunities for improvement in batch brewing. He began experimenting with various concepts to enhance reliability and consistency. Then, shortly after launching a new café, their expensive espresso machine malfunctioned just two weeks into operation. Faced with the urgency to keep the café running, Cody and his team drove the broken machine eight hours to a technician, only to find that repairs would take nine months! In the meantime, they purchased a new, costly machine that was not only heavy but also required freight shipping, which took three weeks and nearly $1,000 in shipping fees.

This challenging experience significantly influenced Cody's design philosophy. He envisioned machines that could prevent such catastrophic events. All of our machines are designed with the fewest moving parts possible, utilizing cutting-edge heater technology that eliminates the need for a bulky boiler. As a result, our machines are compact and lightweight, allowing for next-day shipping if necessary to ensure your establishment runs smoothly.

We are not a Silicon Valley tech startup, we are fellow coffee professionals cutting our teeth in Missouri, Texas and Wyoming. We have faced and overcome the challenges that equipment can present, and we are committed to alleviating those burdens while offering a fresh approach to your coffee experience.